Thirty-two years ago, when I was editor of the Jeffrey City News, I learned that if I wanted a connection with the community the best thing I could do was shoot lots of pictures of kids and run them in the paper. On reflection, it shouldn't have come as a surprise. All I can surmise is that people saw the photo and shared it with friends and family members. Today, that post, "Here's a happy family at last year's Idaho Falls Fourth of July parade. Let the readers have a part in deciding what the news is. I immediately posted it to Facebook, because I've learned it's imperative to share everything I post to the big social media sites.
In the caption I gave credit where it came from, a family blog, and I identified the kids as best I could. Boilerplate, right? I thought so, but because I like to illustrate everything I post with a photo or an illustration I went to Google Images and found a nice picture from 2011 of a bunch of kids on the curb, ready for the parade. On June 20, I posted the Greater Idaho Falls Chamber of Commerce's press release on everything that's happening this Fourth of July. OK, maybe this is a shameless attempt to get new eyeballs onto BizMojo Idaho, but I want to do an experiment based on something that's happened in the last 10 days.
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